Pierre & Vacances
The holiday Atlas
The challenge
Find an inspiring alternative to Pierre & Vacances traditional brochures.
Our solution
Exploring! France has lots of surprises and wonders to be discovered.
We therefore came up with the idea of producing an Atlas in illustrations, where you can get right into the regions, and explore the Pierre & Vacances accommodation and alternatives for staying there, and all you can do in the area, in a fun way. It’s a digest to get inspiration from that everyone should get their hands on.
We therefore came up with the idea of producing an Atlas in illustrations, where you can get right into the regions, and explore the Pierre & Vacances accommodation and alternatives for staying there, and all you can do in the area, in a fun way. It’s a digest to get inspiration from that everyone should get their hands on.
Explore using the illustrated Atlas
Thanks to illustrator Virginie Morgand’s talent, we succeeded in turning a marketing support into something to collect that is not out of place on bookshelves.
The illustrations are so inspiring they remain engraved in your memory
